Website management includes a variety of services that are combined so you don’t have to worry about running your website. Essentially, when you hire a company like ours to manage your website, we handle all website-related tasks, and all you have to do is tell us what you require. Security, content management, and website support are the three major categories of management.
Website Security
The most important aspect of any good website management service is website security. Hackers and cyber criminals are constantly targeting websites. The vast majority of these attacks are automated, with the goal of infecting your visitors’ computers or phishing for information. A critical component of any management service is ensuring that your site is secure and that the architecture on which it is built is up to date. It includes both passive management, such as installing good firewalls and other measures to keep potential hackers out, and active management, such as malware scans and updating your website architecture.
Content Administration
This is the second most important feature of any website management service. A website should be considered a static object that is never updated or improved. The single most important thing you can do to make your website successful is to add content on a regular basis. It is not as simple as pasting some text and clicking publish to add content to a website. Posting blog posts, adding photographs, and fixing website pages are all examples of content management. For example, if you own a restaurant, you should keep your menu current and post any seasonal menus or specials on your website. You probably don’t want to be bothered with these tasks, so it’s easier to outsource them to an outside company where all you have to do is send them an email and they’ll do it for you. Optimizing content for the web is an important aspect of good content management. Properly formatting web content is both an art and a science, requiring knowledge of both HTML and SEO. This is also true for posting images, which should be optimised with tags but also compressed in size to keep your website running quickly.
Website Support
I like to group the remaining activities under general website support. This is going to cover a wide range of topics. For example, if you want to change the layout of your website or the navigation menu, this would be included in your website management service. Under this umbrella, we also include some other services such as adding email addresses, assisting with forgotten passwords, and answering any questions you may have about your website or online business presence. All websites require management, whether it is outsourced to a company like Taikun Inc. or done in-house by an employee. Outsourcing these tasks to a firm that specialises in it is far more cost effective for many businesses, as it is difficult and expensive to find an employee who is effective at all aspects of management.
