Marketing materials range from printed business cards to digital billboards and communicate your services, products, promotions, and other relevant information to potential customers. Despite the popularity of digital marketing materials such as websites and emails, you should not abandon printed marketing materials. Items that customers can feel, touch, and keep have a much more personal feel to them than any online presence.
Six Types Of Effective Marketing Materials
1. Brochures
Brochures’ versatility allows you to convey a wide range of information in a small space. Brochures are also useful because, once created, you can reuse it to provide detailed information about your various products or services. Leave brochures at your reception desks, trade show booths, and other locations where customers can get more information about your company.
2. Catalogs
If you provide a wide range of products or services, it’s a good idea to print catalogues for your customers to peruse. Catalogs allow customers to browse your offerings without feeling rushed. In other words, customers can take their time learning everything they need to know about your products or services rather than feeling compelled to stare at a screen.
3. Direct Mail
Direct mail marketing is a much more effective way to stand out than sending an email, which has to compete for attention and may be deleted while unread. Direct mail is also an excellent method of reaching customers in specific geographic areas. Send out postcards, flyers, brochures, and other print marketing materials with promotions, coupons, and calls to action to attract new and existing customers.
4. Business cards
A professional business card creates a personal connection between your company and potential customers and makes a great first impression. Your business cards should include all of the essential information about your company, such as your name, logo, and contact information. Giving out business cards at networking events and other occasions ensures that potential customers remember the interaction and can contact your company in the future.
5. Letterhead
To improve your relationship with your clients or customers, add a personal touch to your written communications. Letterheads with your company name and logo above a personalised message allow for a more personal interaction. They also demonstrate the professionalism of your company, which will encourage your recipient to read the content.
6. Signs
Signage is required whether you promote your business through a storefront, trade shows, or any other physical location. Colorful posters, banners, window graphics, and other eye-catching signage can help you capture people’s attention. Signage can also be used to inform potential customers about your company and its promotions. Window shoppers and trade show attendees can be converted into loyal customers with the right signage.
