Print Ads Are More Trustworthy
Print marketing materials, such as direct mailers, business cards, brochures, and ads in magazines or newspapers, are preferred over digital advertisements because they are more tangible. Printed media establishes your company’s credibility, making potential customers less hesitant to visit your website for the first time.
Print Ads Promote Engagement
Because print advertising is more trustworthy than digital advertising, potential customers are more likely to engage with your company. Print advertisements with promotional codes and coupons also encourage recipients to buy.
While many people find pop-up ads to be intrusive and annoying, printed media provides a more personal experience that encourages engagement. When a recipient has the option to save a flyer, brochure, or catalogue to review at their leisure, it relieves pressure and makes the customer feel more at ease about making a purchase.
Digital Ads Are More Trackable
Unlike print media, digital ad campaigns are much easier to track. You can track a customer’s entire online interaction with your company, from visiting your website to making a purchase. Because digital advertising provides trackable metrics, you can run multiple campaigns at the same time to see which one is more effective.
Digital Ads Allow for Specific Targeting
You can target your ads to specific age groups, people with specific interests, recent customers, and other demographics using modern digital marketing tools. Marketing to people in your target audience is more effective than marketing to a general audience.
